Tag Archiv | Wahre Worte

Wahre Worte: Simplicity

BrainfluenceA simple approach seems to work best in many situations, wether it’s choosing a simple font or using a simple guarantee. As a general rule, I recommend striving for simplicity.

Roger Dooley in „Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Wahre Worte: Button-Optimierung vs. Conversion Rate Optimierung

Khalid Saleh

Foto: Khalid Saleh

Conversion optimization is about more than placing a button here and some text there; it’s about having a holistic approach to optimizing your online transactions.- Khalid Saleh, Conversion Optimization: The Art and Science of Converting Prospects to Customers

Wahre Worte: Split Testing vs. Marketing Trends

Business that have embraced split testing in their culture and processes are leading their industries. Others are missing out on this powerful strategy. Some are distracted by the latest unproven marketing trend, social application, or technology.- Chris Goward, You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing